We all experience times when we need medical care right away. Unfortunately, we don’t always choose the most appropriate place to get that care.
The truth is, not every "need care right away" event needs to be treated in the ER. With BlueCross BlueShield of Georgia, your members have lots of health care options — options that can save them time, save them money, save them worry, maybe even save them from having to leave the house. Please review the attached ER redirection guide to help you build an effective plan for member redirection. Within the guide, you will also find helpful member communication materials to help you implement the campaign for your fund.